Life is too short for chips, caught a couple at the grocery store in a highly semantic and yet rudimentary discussion based on the decision to buy a bag of chips for tonight. Or maybe it was for the week. I pause for a minute while they ask detailed questions about size, shape, and strength of the chip. I overheard one say that this company has the best chips, but always costs the most. I think to myself ” well of course, because they make the best of what you want.” I call it the “cost of craftsmanship.” You pay for the level of experience in making said product. Like a bag of chips to the vehicle you drive. These decisions I agree I do not take lightly. I pretend to, but in my mind I am constantly looking at what I get for my dollar. With so many options I have ruled out anything generic, your junk food type chips. Situation dictates that during camping, fight night or football games all of that goes out the window and you buy whatever you want. These occasions call for just being able to keep eating while faces are getting smashed and touchdowns are within 10 yards. Right down to the selection of what you’re going to eat that night, you’re debating the cost. Why don’t we pay 10 dollars for a bag of chips? Is it because nobody would buy it? I’ll bet you a million dollars you’re wrong. A brewery in Sweden makes chips out of matsutake mushrooms and truffle seaweed. In a little display box containing only 5 chips, a0 hundred were made and sold for 56 dollars a box. People buy crazy things for experiences all the time. So is 3 dollars for a bag of chips worth 10 min in the chip aisle? What’s your time worth to you? Bangov Actual, out.
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